2. Put together a marketing plan.
o How will you market your house to real estate agents? Most buyers use a real estate agent, so marketing to real estate agents is essential. At a minimum, you'll want to send a letter and sales flyer to all real estate agents within a 30 mile radius.
o How much money can you afford to devote to advertising? Call the local newspapers to determine how much it will cost for advertisements. You'll want to run daily and Sunday ads in the newspapers.
o Who will create your sales flyers? Buyers expect fact sheets to take with them when they drive-by or tour a house for sale.
o Where will you place signage? In addition to your front yard, is there areas leading in to your neighborhood where signage would be appropriate?
o How will potential buyers find information about your house on the Internet? You'll want potential buyers who begin their house shopping on the Internet to find your house. Be sure to build a website to help sell your house.
o Who will take inquiry calls and schedule appointments? You'll want someone to be available to answer inquiry calls and schedule appointments. Be sure to schedule showings as quickly as possible - even the same day.
Tips: Ask newspapers for a discounted advertising rate for multiple placements. Be sure to check with local officials to determine if there are any restrictions on where you place signs. " Pre-qualify buyers before showing your house."
3. Confirm that the potential buyer has pre-qualified for a mortgage loan.
o If the buyer is buying with cash, confirm that they have the necessary resources.
o If the purchase is contingent on the buyer selling their own house, confirm that the buyer's house is on the market. (You may also want to determine how long the buyer's house has been on the market.)
4. Negotiations, Contracts and Closings
o Are you prepared to negotiate the contract?
o Do you know what the legal responsibilities of the seller are in your area?
o Who will write the contract? Will you need to hire an attorney? If so, what will be the attorney's fees?
Tips: In addition to the sales contract, you'll need to complete a Seller's Disclosure and a Lead Based Paint Disclosure.
Studies have proven that homes listed with a Realtor® average a 10% higher Sells Price than those listed For Sale By Owner. By listing with a Realtor® you net more money with less work.
